Mediemodel 4: Afledte indtægter
Fordi mediernes brands stadig er stærke, vil de måske kunne leve af andre indtægter og vil kunne finansiere driften af medievirksomheden med penge, der er tjent på salget af cykelhjelme – eller noget helt andet.
Skal alle medier fremover leve af afledte indtægter, som f.eks. Politiken Plus der sælger cykelhjelme?
En engelsk undersøgelse viser, at ejere af iPhones er mere end normalt parate til at betale for indhold.
Citat: The research, by the media law firm Olswang, adds weight to the growing sense within the media industry that the explosion in popularity of downloadable applications for the Apple device has created a way of monetising digital content. Crucially, it may represent a more lucrative proposition than the current reliance on online advertising.
Citat: The survey asked how willing consumers would be to buy a newspaper article or column which could be read on a computer or portable device such as a phone or e-reader. Only 19% of respondents expressed any willingness to pay – though that did increase to 30% among iPhone users.
http://www.guardian.co.uk/media/2009/nov/25/iphone-pay-online